Impacto is a Australian-based search marketing agency focused on Google Ads, SEO, and AI search visibility.

We help businesses get found across both traditional search engines and AI platforms such as Google AI Overviews, ChatGPT, Claude, and Perplexity. Our work is centred on improving how companies appear when people research services and products, compare providers, and ask questions before making contact.

Instead of isolated tactics, we treat paid traffic, organic rankings, website structure, and conversion tracking as one system. Campaigns are built around real enquiries and sales, not just clicks or impressions.

Our services include:

- Google Ads strategy, setup, and ongoing optimisation
- SEO focused on commercial intent and local demand
- AI visibility optimisation for LLM and generative search results
- Conversion tracking, call tracking, and CRM attribution
- Landing page and conversion rate optimisation
- Website design and development

We work mainly with service businesses and multi-location companies across Australia and New Zealand. Clients typically come to us when they are getting traffic but not enough enquiries, when leads are inconsistent, or when they want clearer attribution between marketing spend and revenue.

No lock-in contracts. We iterate, measure, and optimise based on the KPIs that actually matter to the business.