Business Description
Usually when it comes to zero waste (non-plastic, ecofriendly, compostable, etc) products, the target audiences are all these "tree huggers" or hipsters and vegetarian people. If you look the packaging of all other zero waste products, they all come in the same plain cardboard box with the same "eco" names. That is why we invested so much in branding, because we want our products to be used from the most "tree hugger" to the highest Executive CEO of wall street. We want to be the Apple of zero waste products. When someone sees our logo they will know who we are, a MOVEMENT, not just someone buying cheap bamboo thootbrushes in China and selling them at a profit on shopify.
