The Growth Framework for Building & Construction Attract better work. Convert more of it. Marketing agencies tend to apply a similar approach to every business. They run paid ads, report on the clicks and leads, then leave the rest for the business to manage. Strut is different. The Framework is built specifically for building & construction businesses. Strut doesn’t just focus on leads. It’s a complete growth system. This ensures that your brand, credibility, demand and conversion all work together to help you win more of the right work. We work best with operators whose reputation on site is stronger than their online presence. This includes building & renovation, HVAC, electrical, plumbing, roofing, solar, waterproofing and concreting – as well as other established operators across building & construction. Our best clients are already doing solid work, have runs on the board, and know there is a gap between the quality of what they deliver and the way the business is presented, marketed and followed up. The Strut Framework Foundation → Credibility → Demand → Conversion Four stages. Done in order.