Premium Mens clothing built for style and comfort. We believed that although there were hundreds of fashion brands out there, men's fashion was still quite understated. We found that you could either pay $50 for low-quality jeans that were short-lived or pay upwards of $120 at certain stores. We’d find ourselves looking at brands overseas in the UK and US. There was hundreds of different styles and so many more options. However... when we’d shop locally, we struggled to find streetwear that was exactly what we wanted. It was here that we believe we discovered a gap in the Australian Men's fashion market and decided to make a change. We wanted to design and produce clothing that not only we would wear, but friends, family and everyone else would love.