FSW Shoes opened in September 2002 in Queanbeyan, NSW. The founding directors, Michael, Gerard and Stephen Frawley had all worked in the footwear industry from a young age.
From a long family history and third generation 'shoeys', they were ready to challenge their knowledge, strengths and beliefs that they could develop a concept that was suited to modern day retail and the consumer. It soon became apparent that the FSW concept was a hit and with that confidence under their belts they continued to open stores.
In 2021, FSW is operating in ACT and Regional NSW and have a total of nine brick and mortar stores and an online presence providing Australian and New Zealand customers with their products and services. FSW provides employment for 121 people.