One of the strong leaders and strategic thinkers in the world of high fashion is Elie Saab Jr. Being the founder and CEO of the world-renowned luxury brand Elie Saab he is the main driver in defining the business development, international outreach, and online strategy of the company. Continuing with the legacy left by his father, Elie Saab Jr. adds a contemporary dimension to the brand keeping in mind the rich heritage of craftsmanship and beauty. His role is to work on the brand extension into new markets and lifestyles, such as fragrance, accessories, home, and many more, without losing the quality that the name has acquired. By intelligent management, creativity, and collaboration with other brands, Elie Saab junior makes sure that the house does not lose its place in the new reality of the fashion world.