I have had a passion for textiles all of my life. Investing myself in a textile design course at Melbourne University was a labour of love. Designing and manufacturing garments like for major labels was a dream come true. Living in places throughout Asia and the Middle East, where I met artisans making bespoke threads, monk fabric embroidery , cxc thread and fabrics, was an opportunity that inspired my creativity and made me feel truly blessed.

Cross and Stitch started as a nom de plume on Instagram, my anonymous outlet for my love of textiles. Slowly, as more people clicked ‘follow,’ a community began to grow around this shared passion, and I believed I could curate a selection of threads, patterns, and tools that we all sought, but agreed was increasingly challenging to find.

Now, combining technology with a centuries-old craft, our warehouse in Singapore enables us to aggregate products from all over the world, the majority of which are from Turkey, China, the USA, and Australia. This base that I have established ensures that I can cost-effectively serve customers in Australia and New Zealand, the USA, and Canada.